Being 'finicky' isn't just our name; it’s our identity. It means choosing the local farms, the recycled jars, and flavors that remind you of home.

The Finicky Standard:
Savory Spreads & Boutique Bakes

Nostalgic Flavors
Modern Flare

Handcrafted Pimento Cheese, Small-Batch Sauces, Butter

Custom Cakes, Cookies, & Market-Exclusive Treats

Find us in Person

Catch us at the Waxhaw Farmers Market on Saturdays

Event Schedule

Shop Local at Salted Melon, Pasta & Provisions, and more around the Charlotte area

Featured In

Ready all about our story in The Charlotte Observer, SouthPark magazine, and more.

The Finicky Standard

• Nostalgic • Bold • Sustainable •

We use the ingredients you grew up with, elevated to the standards you deserve.

When I’m not obsessing over a custom cake or prepping market orders, you’ll find me enjoying life outdoors, dining with friends, or finding my center on a yoga mat.

Here’s how it all began.