It started with a refusal to settle
In 2022, Jessica Gaddy founded Finicky Foods WITH A SIMPLE QUESTION:
Why was it so hard to find pimento cheese that tasted like home?
I wanted THAT zing, texture, and QUALITY INGREDIENTS THAT I grew up with, like Duke’s Mayo and Philadelphia Cream Cheese. I ALSO WANTED SUSTAINABLE PACKAGING.
I have always had a finicky personality, and that trait led me down the rabbit hole and the decision to start this business. I obsessed over the spice blends, sourced local ingredients, and committed to sustainable, recycled, AND REUSABLE glass JARS.
The two sides: Savory & Sweet
As Finicky Foods grew at the Waxhaw Farmers Market, I knew that my "finicky" nature was being held back so I wanted to create more than just pimento cheese. from soft & sweet shortbreads to harvest energy bars. The discipline I bring to my pimento cheese recipes & morning yoga shows up in the Bake Studio as well.
I’m excited for the joy you feel when opening a box of our treats.
“I’m building a brand to reflect a life well-lived—one with a balance of sweet & savory, vintage-inspired recipes with a rustic yet elegant flare.”
Beyond the Kitchen
When I’m not obsessing over a custom cake or prepping market orders, you’ll find me enjoying life outdoors, dining with friends, hitting my fitness goals & finding my center on a yoga mat.
I’m a founder, a baker, a photographer, friend, and wife who is finicky about skincare, food textures, and finding the most efficient way to do just about everything.
Follow Our Journey
From the sweet & savory to a balanced personal life. Our social page shares real, unplanned snippets of a busy artist attempting to live slow & intentional.